For Info Product Founders & Personal Brands
Home of the Domain Expansion Framework™
I help personal brands and info product creators expand their online presence and install backend systems that attract leads, build trust, and turn attention into revenue — consistently.
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For Services
Growth Strategy
Process
refining proven offers into scalable systems through strategic copy, content, and funnel structure.
Audit & Align
I start by analyzing your current offer, funnel assets, and content strategy—pinpointing what’s working, what’s missing, and where revenue is being left on the table. This ensures every move we make is grounded in clarity and momentum.
1
Audit & Align
I start by analyzing your current offer, funnel assets, and content strategy—pinpointing what’s working, what’s missing, and where revenue is being left on the table. This ensures every move we make is grounded in clarity and momentum.
1
Map the Framework
With insights in place, I build a tailored strategy: dialing in the offer, fixing positioning gaps, and outlining the content and conversion systems needed to scale—VSLs, emails, scripts, and beyond.
2
Map the Framework
With insights in place, I build a tailored strategy: dialing in the offer, fixing positioning gaps, and outlining the content and conversion systems needed to scale—VSLs, emails, scripts, and beyond.
2
Scale the System
With your foundation set, I support expansion—whether it’s increasing ad spend, bringing on appointment setters and closers, or building a lean backend team of content clippers and editors. The focus is sustainable growth without the chaos
3
Scale the System
With your foundation set, I support expansion—whether it’s increasing ad spend, bringing on appointment setters and closers, or building a lean backend team of content clippers and editors. The focus is sustainable growth without the chaos
3
Growth Partner Services
Services
Helping creators, coaches, and personal brands grow through conversion-first strategy, storytelling, and systems that scale.
Funnel Page Design
VSL Scripting & Editing
Email & SMS Copywriting
Content Strategy & Scripts
Personal Brand Identity
VSL Page Design
Crafting sleek, high-converting landing pages that combine sharp design and persuasive copy—built to guide cold traffic toward qualified action and sales.
VSL Page Design
Crafting sleek, high-converting landing pages that combine sharp design and persuasive copy—built to guide cold traffic toward qualified action and sales.
VSL Scripting & Editing
Writing and editing VSLs that hook viewers and convert attention into revenue. From structure to delivery, every word earns its place—and every second counts.
VSL Scripting & Editing
Writing and editing VSLs that hook viewers and convert attention into revenue. From structure to delivery, every word earns its place—and every second counts.
Email & SMS Copywriting
Building trust and nurturing demand through email newsletters and SMS sequences that drive clicks, conversations, and conversions.
Email & SMS Copywriting
Building trust and nurturing demand through email newsletters and SMS sequences that drive clicks, conversations, and conversions.
Content Scripts & Strategy
Developing high-impact short-form content scripts with proven frameworks for visibility, authority, and organic lead generation—built to grow personal brands without burnout.
Content Scripts & Strategy
Developing high-impact short-form content scripts with proven frameworks for visibility, authority, and organic lead generation—built to grow personal brands without burnout.
Lead Magnets
Lifecycle Emails
Persuasion Mapping
Nurture Sequences
Offer Audits
Positioning
Optimization
Hook Development
Voice Guidelines
Conversion Paths
Brand Visibility
Behavioral Triggers
Reviews
Client Reviews
Real feedback from clients who trusted my design expertise to elevate their brands successfully.
Pete Smaluck
CEO of Props.Cash
“John was supposed to help with our emails — and he did, exceptionally. But what stood out was how naturally he stepped into other areas, offering insights across the board. I signed him on for a month. Months later, he’s still the one writing our emails and refining our message.”
5.0
Jack Gleason
Founder of StartupTrading
“I came to John with no real content plan — just a vague goal to grow on TikTok and Instagram. He brought clarity, direction, and a tone that resonated with my audience. His short-form strategies finally gave my brand the traction I’d been chasing.”
5.0
Schuyler Rose
Founder of TheEligibleBrand
“I had an idea for a brand but no clue where to start. John jumped in, redesigned the entire site on Shopify, created product mockups, and helped me turn that idea into something real. I couldn’t have asked for a better partner to help launch this.”
5.0
Alexander Bennett
CEO of Land Academy
“I had never really used LinkedIn before working with John — now it’s one of our best lead sources. He wrote posts that actually sounded like me and got people paying attention. The emails he set up after that kept the momentum going and made my sales calls way easier.”
5.0
Pete Smaluck
CEO of Props.Cash
“John was supposed to help with our emails — and he did, exceptionally. But what stood out was how naturally he stepped into other areas, offering insights across the board. I signed him on for a month. Months later, he’s still the one writing our emails and refining our message.”
5.0Jack Gleason
Founder of StartupTrading
“I came to John with no real content plan — just a vague goal to grow on TikTok and Instagram. He brought clarity, direction, and a tone that resonated with my audience. His short-form strategies finally gave my brand the traction I’d been chasing.”
5.0Schuyler Rose
Founder of TheEligibleBrand
“I had an idea for a brand but no clue where to start. John jumped in, redesigned the entire site on Shopify, created product mockups, and helped me turn that idea into something real. I couldn’t have asked for a better partner to help launch this.”
5.0Alexander Bennett
CEO of Land Academy
“I had never really used LinkedIn before working with John — now it’s one of our best lead sources. He wrote posts that actually sounded like me and got people paying attention. The emails he set up after that kept the momentum going and made my sales calls way easier.”
5.0
15+
Clients Serviced
15+
Clients Serviced
15+
Clients Serviced
$900,000+
Client Revenue Generated in 2024
$900,000+
Client Revenue Generated in 2024
$900,000+
Client Revenue Generated in 2024
5+
Years of experience
5+
Years of experience
5+
Years of experience