For Info Product Founders & Personal Brands

Home of the Domain Expansion Framework

I help mentorship owners, coaches, and info founders turn attention into revenue. Copy that sounds like you, systems that keep working after you log off.

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For Services

Growth Strategy

Process

refining proven offers into scalable systems through strategic copy, content, and funnel structure.

Audit & Align

I start by analyzing your current offer, funnel assets, and content strategy—pinpointing what’s working, what’s missing, and where revenue is being left on the table. This ensures every move we make is grounded in clarity and momentum.

1

Audit & Align

I start by analyzing your current offer, funnel assets, and content strategy—pinpointing what’s working, what’s missing, and where revenue is being left on the table. This ensures every move we make is grounded in clarity and momentum.

1

Map the Framework

With insights in place, I build a tailored strategy: dialing in the offer, fixing positioning gaps, and outlining the content and conversion systems needed to scale—VSLs, emails, scripts, and beyond.

2

Scale the System

With your foundation set, I support expansion—whether it’s increasing ad spend, bringing on appointment setters and closers, or building a lean backend team of content clippers and editors. The focus is sustainable growth without the chaos

3

Growth Partner Services

Services

Everything you need to turn attention into paying clients, built around your voice and your offer.

Funnel Page Design

VSL Scripting & Editing

Email & SMS Copywriting

Content Strategy & Scripts

Personal Brand Identity

VSL Page Design

A VSL page has one job, get someone to actually watch and then take the next step. I build these to load fast, keep the video front and center, and stack the page around it so nothing pulls attention away from the watch. The right proof in the right spot, a clear path down the page, and a CTA that shows up exactly when someone's ready for it.

VSL Scripting & Editing

A VSL only works if someone watches the whole thing and believes what they're hearing by the end. I write and edit these to hook fast, build the case for why your offer makes sense, and lead into the ask without it feeling like a pitch.

Email & SMS Copywriting

Most email lists are sitting there doing nothing. I write sequences and campaigns that actually get opened and read, build trust over time, and turn a cold list into people who show up ready to buy. Same goes for SMS, short, direct, and timed right instead of just another notification people swipe away.

Content Scripts & Strategy

Scripts built for how each platform actually works, not the same script recycled everywhere. YouTube, TikTok, Instagram, and LinkedIn all move differently, and what earns attention on one can fall flat on another. I write for the platform first, then make sure it still sounds like you and still points back to the offer.

  • Offer Audits

  • Positioning

  • Optimization

  • Hook Development

  • Behavioral Triggers

Reviews

Client Reviews

Real feedback from clients who trusted my design expertise to elevate their brands successfully.

  • client pic

    Pete Smaluck

    CEO of Props.Cash

    “John was supposed to help with our emails — and he did, exceptionally. But what stood out was how naturally he stepped into other areas, offering insights across the board. I signed him on for a month. Months later, he’s still the one writing our emails and refining our message.”

    5.0
  • client pic

    Jack Gleason

    Founder of StartupTrading

    “I came to John with no real content plan — just a vague goal to grow on TikTok and Instagram. He brought clarity, direction, and a tone that resonated with my audience. His short-form strategies finally gave my brand the traction I’d been chasing.”

    5.0
  • client pic

    Schuyler Rose

    Founder of TheEligibleBrand

    “I had an idea for a brand but no clue where to start. John jumped in, redesigned the entire site on Shopify, created product mockups, and helped me turn that idea into something real. I couldn’t have asked for a better partner to help launch this.”

    5.0
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    Alexander Bennett

    CEO of Land Academy

    “I had never really used LinkedIn before working with John — now it’s one of our best lead sources. He wrote posts that actually sounded like me and got people paying attention. The emails he set up after that kept the momentum going and made my sales calls way easier.”

    5.0

15+

Clients Serviced

$900,000+

Client Revenue Generated in 2024

6+

Years of experience

Available For Work

Curious about what we can create together? Let’s chat :)

john@allur.cc

All rights reserved, Allur ©2025

Available For Work

Curious about what we can create together? Let’s chat :)

john@allur.cc

All rights reserved, Allur ©2025

Available For Work

Curious about what we can create together? Let’s chat :)

john@allur.cc

All rights reserved, Allur ©2025